Baby Love Editorial Shot by Kelly Puleio

If you follow Evgenia Lingerie on social media, you'll likely know that I recently had a baby. Around the time I announced my pregnancy, I found out that my model, Deavon (who you'll know from the first and second Janus lookbooks, and the Floralia lookbook), was also pregnant and due just 10 days before I was! The opportunity couldn't be more perfect for a maternity editorial, and luckily, photog Kelly Puleio was down for another amazing collaboration.

I found a last-minute location at a neighbor's beautiful property here in Nicasio, and hair and makeup artist Sterling Andrews (from the Night Garden shoot) joined us again. We also were lucky enough to score some truly beautiful jewelry pieces from my friend Holly Bobisuthi - that starry crown is the stuff of magic.

My hope is that this little shoot will help to showcase the versatility of my pieces, that they work beautifully for a variety of body types and life stages. And if off-the-rack sizes don't work for you, remember that I do make custom-sized pieces. While I'm currently not sewing thanks to my new little one, I'll be resuming custom work sometime around the holidays.

I also hope you love these shots as much as I do!

Janus Bed Jacket (Jet), Janus Bralette (Jet), Janus Modern Knicker (Jet)

 Janus Bralette (Jet), Janus Thong (Jet), Janus Bed Jacket (Jet), Janus Modern Knicker (Jet)

Janus Bed Jacket (Alabaster), Janus Modern Knicker (Alabaster)

Janus Bed Jacket (Alabaster), Janus Modern Knicker (Alabaster)

Floralia Petal Chemise (Flora), Floralia Modern Knicker (Flora)

Floralia Petal Chemise (Flora), Floralia Modern Knicker (Flora)

Holiday Shipping Announcement

If you're dreaming up a gift of Evgenia this holiday season, consider placing your order early, especially if you're not a US customer.

I'll be out of the country from November 27th, 2016 until December 15th, 2016, and while orders will be shipped while I'm away, I will be unable to restock styles that sell out. As I keep only a limited amount of stock on hand, I anticipate styles selling out quickly. My lovely retailer French Theft will be taking care of orders placed for in-stock styles, and will be carrying the entirety of the Evgenia collection in their boutique during my time away, so be sure to pay them a visit if you're in Los Gatos at 59 North Santa Cruz Avenue. Kate is a delight and will be happy to help you find your perfect gift!

Domestic orders placed after December 15th and before December 21st (and orders for out-of-stock styles) will arrive on time for Christmas delivery,  but please note that international orders placed during that time frame will require a postage upgrade to arrive on time.

Want to hop to it? Shop on Etsy or BigCartel, and thank you so much for your continued support!

EVGENIA Spring/Summer 2016 Teaser Video by Tim Prestoza

I'm slowly releasing pieces from my upcoming Janus collection for Spring/Summer 2016 and I'm so excited to share this amazing teaser video by Tim Prestoza of Low Tek Studios which features model Deavon Coleman. Tim joined us once again for shoot day, capturing the Janus collection in all its glory. This new collection boasts an exquisite bridal color way which includes luxurious silk charmeuse pieces including brand new Short Gown, Bed Jacket and Thong styles and a limited-edition Ribbon Corset made with vintage organza. The Janus collection is named after the Roman god of beginnings and transitions, and the collection's inception coincides with my physical transition from San Francisco to pastoral West Marin. I hope you enjoy the video! To see more of the Janus collection, visit my site, and be sure to follow Evgenia on Instagram.

EVGENIA Fall/Winter 2015/16 Teaser Video by Tim Prestoza

Fall/Winter 2015/16 took a moody turn from the airy Night Garden collection and videographer Tim Prestoza was on set for my December shoot to capture the dark beauty in all its glory. The Tempest collection was inspired by the Octavio Paz short story My Life with the Wave, and was shot by Kelly Puleio in Tomales Bay during what SF media outlets were dubbing "the storm of the decade". I hope you enjoy this video as much as I do - stay tuned to Facebook, Twitter and Instagram for more!

Sweet Nothings in Evgenia Lingerie

I'm finally coming down from all the crazy excitement of being in New York City for fashion week, but it's certainly hard to let go of the high. There's something really special about being in the US' most stylish city during the most stylish time of the year, and even a tiny San Francisco lingerie designer like myself walked away from the experience with tons of things to celebrate.

Of course, there were the expected victories: trunk shows, the NYFW runway show (more on that later), press events, etc. But there were also the amazing connections that were both forged and solidified during my stay, not the least of which was with Sweets of Sweet Nothings. If you've ever visited Sweets' blog, I don't have to tell you how incredibly gorgeous she is. Meet her in person, though, and it's a whole different ballgame. This lingerie blogger is not only physically beautiful (and commandingly tall!), but genuinely warm, friendly, charming and funny as hell. I spent some time with her during Underhaus' Completely Bare Market, where she was repping Harlow & Fox right alongside its lovely and visionary designer Leanna Williams. Leanna, Sweets, NYC lingerie designer (and equally chic and wonderful person) Angela Friedman spent much of our 3-day event in a summit of the mutual appreciation club. Chatting lingerie and fashion with these women was one of the big highlights of my trip back east.

Then Sweets came up with a great idea: why not shoot some of my pieces for her blog? How could I say no? And once I saw her in my Ribbon Corset and Deco Cami, both a perfect fit, we set a date and got down to it.

Sweets wears the Deco Cami in Moon Flower and the Sleep Mask in Black Dahlia / Moonflower

Sweets wears the Deco Cami in Moon Flower, the Ribbon Corset in Black Dahlia and the Bow Modern Knickers in Moon Flower

So, lucky me! While I was working the Fashion Incubator press event, photographer Lydia Hudgens took these gorgeous shots of Sweets, and there are tons more on the Sweet Nothings blog, so make sure to check them out. What's more, Sweets paired this set with the beautiful Celestial Truffle Cake pictured above which she made herself. She gave me an enormous slice of it after the shoot and I *may* have eaten the whole thing in one evening. It was that good! Her blog post has the full recipe along with the rest of these gorgeous pictures.

Modern Love Editorial by Antonette Streeter

With Valentine's Day just around the corner, what better way to plan a special date night for the one you love? Just in time for the most romantic time of year, photographer Antonette Streeter followed around models Laura and Devon (a super sweet couple in real life too!) for a date night out in San Francisco's North Beach. Laura wears Evgenia Lingerie paired with vintage pieces from her own collection. Lipstick by Elizabeth Street Cosmetics and styling by Michelle Byrnes.

Night Garden Bralette, Ribbon Corset, Modern Bow Knicker

Night Garden Bralette, Tap Short

Night Garden Bralette, Deco Romper

Night Garden Bralette, Deco Romper

Night Garden Bralette, Deco Romper

Night Garden Bralette, Tap Short

Night Garden Bralette, Tap Short

Night Garden Bralette, Ribbon Corset

Night Garden Bralette, Ribbon Corset

Night Garden Deco Cami

Night Garden Deco Cami

Night Garden Deco Tee

Gifting Evgenia in the Lingerie Secret Santa

This is the second year I've been invited to participate in the Lingerie Secret Santa, which is just what it sounds like! A bunch of indie lingerie designers get together each holiday season and send lingerie to each other - it's a wonderful way to add new pieces to our respective collections, plus share our own pieces with a new audience.

This year I was lucky enough to have Karolina Laskowska as my giftee. Karolina is one of the most talented independent lingerie designers I know, so sending her some Evgenia pieces was both super exciting and a little nerve-wracking. Her work is exquisite and I had hoped against hope that mine would measure up.

Credit: Kelly Puleio Photography

The above ensemble from my Spring/Summer 2015 Night Garden collection has gotten a good amount of attention, so I figured it would be a fun set to send to Karolina, in addition to a matching Sleep Mask to round out the look.

I had a blast sewing this set up. The Sleep Mask was a bit of an experiment and I love how it turned out. After packaging everything up, I sent the box off and was shocked when just a few days later I learned that it arrived in England! While I was shooting my Fall/Winter 2015 collection, the Instagram photos began rolling in, and I was absolutely enchanted with every single one of them. Karolina is a perfect fit, and I couldn't think of a better person to gift Evgenia to this holiday season!

Via Karolina Laskowska's Instagram

There are tons more pics on Karolina's Instagram page, so head on over there to check them out, and while you're at it, see all the amazing lingerie Karolina creates on her site. You won't be disappointed.

Are you as entranced by this set as I am? Even though only the Bralette is available for sale right now, the Tap Shorts are available for early special order. Just shoot me a message.

The FiSF pOpUp for Charity is TOMORROW!

One of the big benefits of being a Designer in Residence at the Fashion Incubator of San Francisco is the opportunity to host a big pop-up with your fellow designers. And for me, that time is tomorrow!

The annual FiSF pOpUp is tomorrow at the Incubator, 50 O'Farrell Street, from 12 - 6pm. Now's the perfect time to visit Union Square, as the entire area has been transformed into a beautiful park. All the construction is gone and benches and food trucks have been brought in for the holidays.

At the pOpUp, shop current collections with many pieces discounted for the occasion. Pre-sales on spring pieces will also be occurring - it's a wonderful opportunity to stock up for the holidays! My one-of-a-kind lingerie pieces will all be on super sale, and the current collection will also be discounted.

Participating designers include yours truly, Mansoor Scott, Michelle Byrnes, Min Edition, Sounthavong, Lia Larrea, WHICHKIM, Scarlett Smith and Sarah Liller. A portion of the day's proceeds will go to charity - all the more reason to do your holiday shopping with us!

RSVP here!

Evgenia at Dreamforce!

Dreamforce has arrived in San Francisco once again! While Dreamforce is primarily tech-focused and described as "the Superbowl of Cloud computing", this year, fashion is making quite the impression.

Just today, Jake of The Artful Gentleman and Bethany of Mansoor Scott participated in a panel discussing technology, community and fashion. Tomorrow, the FiSF presence at Dreamforce grows as The Artful Gentleman, Mansoor Scott, Michelle Byrnes and Evgenia open up our very own pop-up on the Campground floor. As a ramp-up to our pop-up, we shot a pretty incredible video with Major Diamond Productions which will be broadcast throughout the Dreamforce conference. Check it out below and come shop our collections at the Campground this week. See you there!

A Peek Behind the Scenes of Evgenia Spring/Summer 2015

Ever wanted to see what goes on behind the scenes of a lingerie shoot? Tim Prestoza of Low Tek Studios put together a glimpse into the world of my Spring/Summer 2015 Night Garden shoot. Photographer Kelly Puleio really knocked it out of the park, but not without help from an amazing team: Sterling Andrews (makeup), Lily Cicco (hair), John James (florals) and of course our magnificent model Sarah Simmons (JE Model).

Evgenia at Macy's Glamorama

On September 12th, the Fashion Incubator designers in residence past and present were lucky to walk to the red carpet at Macy's Glamorama. Glamorama Fashion Rocks is a wonderful event which has raised over $44 million for charities that fight childhood illnesses, cancer and HIV/AIDS.

This year's event was quite special for a number of reasons - not only did it boast a red hot headliner (Jason Derulo), but it also featured a pretty amazing fashion show showing upcoming fall styles set to arrive at Macy's this season.

I was so delighted that the gorgeous Frances Tomei agreed to fly up from LA and model for me for the night. We didn't have time for a fitting beforehand, but luckily she fit my samples perfectly and was a complete rockstar the whole evening, turning heads everywhere she went. My pal John James of John James Designs crafted a beautiful-as-always floral headpiece for Frances' Glamorama outfit. Frances also donned a Moiré Moto Jacket from local designer and pal J'Amy Tarr, making for a sexy, yet beautiful completed outfit.

Image by Beppe Sabatini

As for me, amazingly, I had a bit of extra time to sew up a dress for myself, so I took my Skull Deco Cami and turned it into a 1920's inspired frock. Check it out from sketch to conception here.

Evgenia / HCH Lands at Verameat!

My 2014 Deco Collection is now available at Verameat +! I absolutely love designer Vera's gorgeous jewelry and am so flattered to be a part of her curated selection of clothing. My trunk show earlier this month with the Verameat girls was an absolute delight and now you can check out my lingerie at the East Village boutique anytime you like.

Verameat + has a killer selection of Bralettes, Knickers, Skull Deco Camis, Tap Shorts and Sleep Masks, all cozy and lovely pieces for the cooler weather ahead.

Visit them at 305 E 9th Street in Manhattan.

FiSF Macy's Window Display

It's been a while since I sat down to write an FiSF Diary post - things have been busy lately. Fellow designer in residence Amanda of Scarlett Smith probably said it best: "I always think next week will be calmer." Funnily, it never really is!

The past few weeks have been especially exciting and a whirlwind for all of us, and one of the bigger honors we've been privileged to take part in is having one look from each of our Spring/Summer 2015 collections featured in the San Francisco Macy's windows.

Evgenia Bralette and Tap Shorts, floral headpiece by John James Designs

From even my beginning illustration phase for S/S 2015, this outfit has been my favorite, so I'm delighted to show it off to the world. Macy's Visual Manager Rise Hixson did a gorgeous job displaying our outfits and if I'm totally honest, I go out of my way almost every day to catch another glimpse of the display before it's gone.

If you get a chance, check it out! The window display is to the left of the main doors of the San Francisco Macy's Men's Store on Stockton Street in Union Square.

From left to right: WHICHKIM, Lia Larrea, Scarlett Smith, Min Edition, Evgenia

EVGENIA Spring/Summer 2015 Teaser Video by Tim Prestoza

The amazing Tim Prestoza of Low Tek Studios has done it again and taken my breath away with this gorgeous teaser of Spring/Summer 2015. Stay tuned to Instagram, Twitter and Facebook to stay on top of S/S 2015 release dates.

Fashion on the Square 2014 - Photography by Mehrban Jam

Last weekend's Fashion on the Square finale was quite an experience. I was asked to show a few pieces from my Spring/Summer 2015 collection in the black and white trend show on Sunday - I was so lucky that my collection was ready to go! Photographer Mehrban Jam was there to capture each outfit which is very fortunate - since backstage never offers that great of a view. My friend John James provided floral headpieces for my outfits, keeping with the aesthetic from my lookbook shoot.

Frieda wears the Deco Cami, Tap Shorts and Ribbon Corset

Tselmuun wears the Deco Romper and Bralette

Fashion Incubator alumni Jake Wall of The Artful Gentleman was honored with the Heart Award for community giving and showed his incredible collection. I was privileged to have my Spring/Summer 2015 bralettes in a few of The Artful Gentleman's outfits, proof that lingerie-as-outerwear is style with staying power.

Amanda models for The Artful Gentleman while wearing the Evgenia Bralette

The Artful Gentleman