EVGENIA Fall/Winter 2015/16 Behind the Scenes

Ever wonder how a photo shoot comes together? Once again, videographer Tim Prestoza of Low Tek Studios was on hand back in December to capture all the magic that went into the Fall/Winter 2015/16 Tempest shoot. Photographer Kelly Puleio, model Frances Tomei, hair stylist Lauren Rynders and makeup artist Risa Robins Moloney braved what was called the Bay Area's "storm of the decade" for this magnificent project which was inspired by the Octavio Paz short story My Life with the Wave.

Kelly Puleio Photography

Kelly Puleio Photography

Even though both my inspiration and the weather were moody, it's easy to tell we still managed to have a wonderful time. Check out the video and outtakes, and shop first pieces from the Tempest collection now!

EVGENIA Fall/Winter 2015/16 Teaser Video by Tim Prestoza

Fall/Winter 2015/16 took a moody turn from the airy Night Garden collection and videographer Tim Prestoza was on set for my December shoot to capture the dark beauty in all its glory. The Tempest collection was inspired by the Octavio Paz short story My Life with the Wave, and was shot by Kelly Puleio in Tomales Bay during what SF media outlets were dubbing "the storm of the decade". I hope you enjoy this video as much as I do - stay tuned to Facebook, Twitter and Instagram for more!

Evgenia at Macy's Glamorama

On September 12th, the Fashion Incubator designers in residence past and present were lucky to walk to the red carpet at Macy's Glamorama. Glamorama Fashion Rocks is a wonderful event which has raised over $44 million for charities that fight childhood illnesses, cancer and HIV/AIDS.

This year's event was quite special for a number of reasons - not only did it boast a red hot headliner (Jason Derulo), but it also featured a pretty amazing fashion show showing upcoming fall styles set to arrive at Macy's this season.

I was so delighted that the gorgeous Frances Tomei agreed to fly up from LA and model for me for the night. We didn't have time for a fitting beforehand, but luckily she fit my samples perfectly and was a complete rockstar the whole evening, turning heads everywhere she went. My pal John James of John James Designs crafted a beautiful-as-always floral headpiece for Frances' Glamorama outfit. Frances also donned a Moiré Moto Jacket from local designer and pal J'Amy Tarr, making for a sexy, yet beautiful completed outfit.

Image by Beppe Sabatini

As for me, amazingly, I had a bit of extra time to sew up a dress for myself, so I took my Skull Deco Cami and turned it into a 1920's inspired frock. Check it out from sketch to conception here.