Sunday, February 22, 2015

NYFW Red Dress Diary, Part I: Drape, Sew, Fit, Repeat

When the board of the San Francisco Fashion Incubator asked me to create a gown for the prestigious Go Red for Women runway show at New York Fashion Week, I initially didn't know what to say. As the only lingerie designer in a program mostly populated by womenswear designers, this amazing opportunity was quite the surprise, and, frankly, a challenge I was at once thrilled and a little nervous to take on. While Evgenia's focus is lingerie, I'm not a stranger to making dresses and gowns - in fact, my education at FIDM was in womenswear.

Initial sketches, preparing for the first drape, padding the dress form

I was asked to submit three initial designs, the first of which was my absolute favorite - a 1930's-themed bias cut gown with star lace appliqués throughout. After some celebrity changes (my first assigned celeb had to back out due to schedule conflicts), I was eventually assigned to dress celebrity chef Carla Hall, a former model who stands at an astonishingly statuesque 6' tall. I was told that she loved my first sketch, was given her measurements and got to work preparing to drape my gown. Because the mannequin I was working with was scaled for a shorter woman, I had to pad her out a bit to fit one considerably taller. With the help of FISF's resident sewing, pattern making and apparel construction expert Dorothy Yuki, I created a totally new form on which to drape.


Carla had requested that I pare down the star detailing on the dress, something I was more than happy to do. My first sketches were on the more fantastical side and after some thought I wasn't sure how they would translate to the runway. A more measured approach to embellishment seemed to be more fitting for a Fashion Week show, so I removed the center sash star and a bunch of the star appliqués throughout the top portion of the gown. Because of Carla's past runway experience, I thought adding a sweeping skirt would create a beautiful motion during the show for a confident walker.

First bodice mockup

I actually did two separate drapes, one for my first assigned celebrity who as 5'2" and the second for Carla Hall. In all, I sewed the bodice four separate times, three times for Carla's gown. Many of the design elements I dreamed up proved to be a bit more complicated to execute than I'd initially thought. For example, the gathering at the bust caused some issues with the waist seam (see above) which I had to allow extra ease for. The hip yoke was cut on the bias to allow for maximum fit flexibility, but as any dressmaker knows, bias is a whole different ballgame and can be quite a challenge to work with. After meeting with Dorothy to make the proper pattern adjustments following my first draft, I figured it was time to move into my final fabric with only 12 days to go until New York.

Second bodice mockup with skirt

The second draft of Carla's bodice was a million times better with some minor, easy-to-fix issues. At that point, I drafted the skirt pattern and tried it out in some extra silk I had lying around. Dorothy and I agreed that we should allow an extra 6" for the bottom hem to allow for the possibility of sky high shoes.

Star appliques and snips

Once I was happy with the final skirt shape, I began cutting in in the final fabric and adding the star appliqués one by one with the help of my intern, Lux. Each of the four panels of the skirt had between 12 - 15 stars on it, each hand-basted, appliquéd by machine and snipped by hand with sewing scissors.

Second bodice mockup (left), fitting with Michelle Byrnes, final gown before finishing

Once the skirt was finished, I was desperate to try the gown on someone with similar proportions to Carla, but I didn't know anyone 6' tall with shared similar measurements. Then a friend suggested I call up 2013 Designer in Residence and kickass designer in her own right Michelle Byrnes. She's not 6' tall, but she's pretty darn close, and pretty close to Carla's body measurements. She came by the Incubator and we tried on the gown. There remained some small fit considerations, but it was clear I was getting a lot closer to the final product! I ended up lowering the waist seam, lengthening the bias yoke and extending the shoulders which yielded…

The final gown

…the final product! Per Dorothy's recommendations, I left large seam allowances at the side seams to manage any potential fit issues that would pop up. Remember, I didn't have a chance to fit Carla in person until my arrival in New York, at which point any major alterations would be out of my hands.

Next up, my final fitting in New York and the NYFW Go Red runway show!

Friday, February 20, 2015

Sweet Nothings in Evgenia Lingerie

I'm finally coming down from all the crazy excitement of being in New York City for fashion week, but it's certainly hard to let go of the high. There's something really special about being in the US' most stylish city during the most stylish time of the year, and even a tiny San Francisco lingerie designer like myself walked away from the experience with tons of things to celebrate.

Of course, there were the expected victories: trunk shows, the NYFW runway show (more on that later), press events, etc. But there were also the amazing connections that were both forged and solidified during my stay, not the least of which was with Sweets of Sweet Nothings. If you've ever visited Sweets' blog, I don't have to tell you how incredibly gorgeous she is. Meet her in person, though, and it's a whole different ballgame. This lingerie blogger is not only physically beautiful (and commandingly tall!), but genuinely warm, friendly, charming and funny as hell. I spent some time with her during Underhaus' Completely Bare Market, where she was repping Harlow & Fox right alongside its lovely and visionary designer Leanna Williams. Leanna, Sweets, NYC lingerie designer (and equally chic and wonderful person) Angela Friedman spent much of our 3-day event in a summit of the mutual appreciation club. Chatting lingerie and fashion with these women was one of the big highlights of my trip back east.

Then Sweets came up with a great idea: why not shoot some of my pieces for her blog? How could I say no? And once I saw her in my Ribbon Corset and Deco Cami, both a perfect fit, we set a date and got down to it.



So, lucky me! While I was working the Fashion Incubator press event, photographer Lydia Hudgens took these gorgeous shots of Sweets, and there are tons more on the Sweet Nothings blog, so make sure to check them out. What's more, Sweets paired this set with the beautiful Celestial Truffle Cake pictured above which she made herself. She gave me an enormous slice of it after the shoot and I *may* have eaten the whole thing in one evening. It was that good! Her blog post has the full recipe along with the rest of these gorgeous pictures.

Thursday, January 29, 2015

Modern Love Editorial by Antonette Streeter

With Valentine's Day just around the corner, what better way to plan a special date night for the one you love? Just in time for the most romantic time of year, photographer Antonette Streeter followed around models Laura and Devon (a super sweet couple in real life too!) for a date night out in San Francisco's North Beach. Laura wears Evgenia Lingerie paired with vintage pieces from her own collection. Lipstick by Elizabeth Street Cosmetics and styling by Michelle Byrnes.


Night Garden Bralette, Tap Short

Night Garden Bralette, Deco Romper

Night Garden Bralette, Deco Romper

Night Garden Bralette, Deco Romper

Night Garden Bralette, Tap Short

Night Garden Bralette, Tap Short

Night Garden Bralette, Ribbon Corset

Night Garden Bralette, Ribbon Corset

Night Garden Deco Cami

Night Garden Deco Cami

Night Garden Deco Tee

Wednesday, December 17, 2014

Gifted Harlow & Fox in the Lingerie Secret Santa

Well, it's official: I'm smitten! Harlow & Fox lingerie is a new favorite!

As I mentioned in last week's post, I participated in this year's Lingerie Secret Santa, and was delighted when a box arrived addressed to me from Harlow & Fox, a brand I've long admired and dreamed of trying for myself. As a former bra fitter and current-and-always busty girl, I'm certainly aware of the  complications that come with making bras for an ample bosom. Let me say this: there's a reason I only make Bralettes for the time being - there is a ton of work involved in crafting brassieres for larger busts. I have a huge admiration for companies that specialize in larger cup sizes, because the fit considerations are just so complicated past a C/D cup, and I've seen plenty of bras that don't quite fit the bill. So, Harlow & Fox, you absolutely rock and you have my full admiration!

Let me start by saying that Harlow & Fox's branding is absolutely exquisite. From the uber chic black magnetized gift box, to the wax seals and sleek lookbook, there is not one detail that founder Leanna overlooked. I can't remember the last time I was so excited to open a package!


And now to the best part: the lingerie! Dreamy doesn't begin to describe the Eleanor set that Leanna sent. The Mink hue is a gorgeous fawny brown (silk and elastene, so stretchy and luxurious), with an oh-so-soft Chantilly lace detail. Leanna sent the Full Cup Bra and Classic Brief, which are both so comfortable and fit beautifully. I can't remember the last time I had a satin (let alone silk!) bra, so this set is truly a treat.


I probably don't have to tell you that Harlow & Fox's construction is impeccable. Both the exterior and interior of the Eleanor bra is as perfect as I've ever seen, and I love that there's an extra (hidden) attachment to the side sling underneath the lace for added support. The straps are wide, soft and luxurious and the hardware color is a rare treat: gold. Every addition Harlow & Fox adds amps up the brand's fine lingerie game, and I'm so delighted to own this set! One of the sweet flourishes seen in both the Full Cup Bra and the Brief (which has a rear keyhole!) is the pearl drop detail. Such a sweet, memorable addition. And I didn't realize it while I was taking these photos, but Harlow & Fox also sent me their Special Washing Agent, something I'm really excited to try.

I'm not sure if it was the Special Washing Agent, but I should also mention that the package itself smelled heavenly. Just another treat for the senses. Thank you so much, Leanna and Harlow & Fox. I am one very happy giftee!

Thursday, December 11, 2014

Gifting Evgenia in the Lingerie Secret Santa

This is the second year I've been invited to participate in the Lingerie Secret Santa, which is just what it sounds like! A bunch of indie lingerie designers get together each holiday season and send lingerie to each other - it's a wonderful way to add new pieces to our respective collections, plus share our own pieces with a new audience.

This year I was lucky enough to have Karolina Laskowska as my giftee. Karolina is one of the most talented independent lingerie designers I know, so sending her some Evgenia pieces was both super exciting and a little nerve-wracking. Her work is exquisite and I had hoped against hope that mine would measure up.


The above ensemble from my Spring/Summer 2015 Night Garden collection has gotten a good amount of attention, so I figured it would be a fun set to send to Karolina, in addition to a matching Sleep Mask to round out the look.


I had a blast sewing this set up. The Sleep Mask was a bit of an experiment and I love how it turned out. After packaging everything up, I sent the box off and was shocked when just a few days later I learned that it arrived in England! While I was shooting my Fall/Winter 2015 collection, the Instagram photos began rolling in, and I was absolutely enchanted with every single one of them. Karolina is a perfect fit, and I couldn't think of a better person to gift Evgenia to this holiday season!


There are tons more pics on Karolina's Instagram page, so head on over there to check them out, and while you're at it, see all the amazing lingerie Karolina creates on her site. You won't be disappointed.

Are you as entranced by this set as I am? Even though only the Bralette is available for sale right now, the Tap Shorts are available for early special order. Just shoot me a message.

Friday, December 5, 2014

The FiSF pOpUp for Charity is TOMORROW!

One of the big benefits of being a Designer in Residence at the Fashion Incubator of San Francisco is the opportunity to host a big pop-up with your fellow designers. And for me, that time is tomorrow!



The annual FiSF pOpUp is tomorrow at the Incubator, 50 O'Farrell Street, from 12 - 6pm. Now's the perfect time to visit Union Square, as the entire area has been transformed into a beautiful park. All the construction is gone and benches and food trucks have been brought in for the holidays.

At the pOpUp, shop current collections with many pieces discounted for the occasion. Pre-sales on spring pieces will also be occurring - it's a wonderful opportunity to stock up for the holidays! My one-of-a-kind lingerie pieces will all be on super sale, and the current collection will also be discounted.

Participating designers include yours truly, Mansoor Scott, Michelle Byrnes, Min Edition, Sounthavong, Lia Larrea, WHICHKIM, Scarlett Smith and Sarah Liller. A portion of the day's proceeds will go to charity - all the more reason to do your holiday shopping with us!

RSVP here!

Monday, November 3, 2014

Macy's Fall Fashion Fest - Photography by George Liao

The FiSF whirlwind continues! Just last month, Fashion Incubator Designers in Residence past and present were invited to show current and upcoming collections at Macy's Fall Fashion Fest and photographer George Liao was there to capture every moment.

Designers Tony Sananikone (Sounthavong), Michelle Byrnes and Nathan Johnson (Artful Gentleman)





Selfies!

DIRs past and present: Bethany Meuleners, Stephanie Bodnar, Michelle Byrnes, Tony Sananikone, Jake Wall, Amanda Scarlett Smith, Lia Larrea, Anna Min, Dahae Kim, Bree Hylkema, Kyra