Evgenia Lingerie

Tuesday, December 29, 2015

Victoria Dagger in Evgenia Photographed by Alyxander Ryan

In the intensely competitive world of apparel design, it's kind of amazing to see how indie lingerie operates as its own lovely, supportive bubble. Although you need a thick skin to work in any aspect of fashion, truly, I would hardly say I have one. Though I've gotten tougher over the years, I think a lot of why I'm still in business in an industry that is known for being incredibly catty is that indie lingerie design is an amazingly supportive niche, full of designers who are passionate about not only their work, but others' as well.

I've had the amazing privilege of working alongside some truly amazing indie lingerie rockstars over the past few years. And one of my favorite local designers, Marianne Faulkner of Pop Antique, is not only an incredible corsetiere and lovely friend, but also a drop-dead gorgeous model, also known as Victoria Dagger. Marianne is full of surprises - sweet as pie, but with a photographic presence and glare that can move mountains. As I've told her before, the first time I saw her images I thought "Man, this girl is a badass and probably totally mean" and what a surprise I got when I finally met her: a friendly, talented designer with a penchant for cocktails, cats and strong hugs. Seriously!

What a treat I got when Victoria announced she'd be shooting a stocking review for The Lingerie Addict and wanted to borrow some pieces from the Tempest collection. Her friend Alyxander Ryan shot the incredible images, and as always, Marianne owns it. I love the mix of brands in this editorial, too. The colorful stockings featured are by Gio, the pink robe is by Andres Intimates and cincher is by Sparklewren. A meeting of the minds indeed! This is how lingerie is done, and this is why I love this world so, so much.

Tempest Wave Camisole, Tempest Bralette, Tempest Wave Half Slip and

Deco Garter Belt by Evgenia. Stockings by Gio.

Tempest Deco Camisole, Tempest Wave Half Slip and Deco Garter Belt by Evgenia.

Stockings by Gio.

Tempest Deco Camisole, Tempest Modern Knickers and Deco Garter Belt by Evgenia.

Robe by Andres Intimates. Cincher by Sparklewren. Stockings by Gio.

Wednesday, October 14, 2015

A Night to Care Giveaway

I'm so excited to announce that Evgenia was asked to participate in A Night to Care, a fundraiser fashion event benefiting the DripDrop Foundation.

The November 5th event features four local female fashion designers' lines: Evgenia, Kajan Cake, Kaperett and Tokyo Gamine. The DripDrop Foundation's mission is to raise awareness and money to save lives and alleviate suffering from dehydration worldwide. A Night to Care will include a cocktail reception with a hosted bar, a fashion show and a silent auction, all in the glorious St. Regis Hotel's exquisite penthouse.

Each ticket purchase benefits the Foundation and all the good work they do worldwide. From now until October 25th, Evgenia fans and followers have an exclusive opportunity to win two (2) tickets to the event, a $500 value. Here's how:

Join the Evgenia mailing list
Comment below with just why you want to attend this event. Be sure to leave your email address!
Follow @evgenialingerie on Instagram and repost this image. Tell us why you want to attend the event and be sure to include the hashtags #evgeniacares and #dripdropfoundation. (Your profile must be public in order for your entry to be considered)
Follow Evgenia Lingerie on Facebook and repost this image. Tell us why you want to attend the event and be sure to include the hashtags #evgeniacares and #dripdropfoundation.
Pick your favorite piece of Evgenia lingerie from the online boutique and post a picture of it on Instagram - be sure to tag @evgenialingerie and hashtag #evgeniacares

You may enter one time per method. The winner will be selected at random on October 26th. Best of luck and can't wait to see you there!

Monday, August 17, 2015

EVGENIA Fall/Winter 2015/16 Behind the Scenes

Ever wonder how a photo shoot comes together? Once again, videographer Tim Prestoza of Low Tek Studios was on hand back in December to capture all the magic that went into the Fall/Winter 2015/16 Tempest shoot. Photographer Kelly Puleio, model Frances Tomei, hair stylist Lauren Rynders and makeup artist Risa Robins Moloney braved what was called the Bay Area's "storm of the decade" for this magnificent project which was inspired by the Octavio Paz short story My Life with the Wave.

Kelly Puleio Photography

Even though both my inspiration and the weather were moody, it's easy to tell we still managed to have a wonderful time. Check out the video and outtakes, and shop first pieces from the Tempest collection now!

Tuesday, June 9, 2015

Freema Agyeman Wears an Evgenia Lingerie Ribbon Corset in Sense8

About a year ago, I was contacted by a wardrobe stylist whose boss, the costume designer for Sense8, had fallen in love with an Evgenia Ribbon Corset a few months prior. Sense8 is the new Netflix original series directed by the Wachowskis, the brains behind The Matrix, so needless to say I was ecstatic to have my lingerie considered for the series' wardrobe.

Loaning and occasionally selling garments to stylists is a pretty normal thing, but most of the time it's safe to assume you'll never see the finished product. Stylists typically pull deep collections of garments for photo shoots and films, so the chance that your piece will actually get used isn't exceptionally big. So needless to say, imagine my surprise when 35 minutes into the first episode of Sense8, the gorgeous Freema Agyeman (as Amanita, protagonist Nomi's girlfriend) sauntered onto the screen in a perfect SF Pride ensemble, complete with an Evgenia Ribbon Corset.

I absolutely loved this cheeky outfit and I couldn't be prouder to have seen one of my favorite styles on such a beautiful actress. If you're looking to replicate this look, I only have two of this style of corset left in the red/black colorway, and you can snap it up on sale now here!

Monday, May 25, 2015

Shop the Evgenia Night Garden Collection at Bespoke Starting Friday!

The word is finally out!

The Fashion Incubator is proud to announce our month-long partnership with Bespoke, a sleek new coworking space in downtown San Francisco's beautiful Westfield Center.

Our pop-up space will be featuring current designers in residence including Blade + Blue, Kajan Cake, Pladra, Simple Pair, and of course yours truly, Evgenia. From vintage-inspired menswear to chic dresses and separates for women, to utilitarian activewear, to feminine lingerie pieces, we truly have something for everyone and are so excited to have dedicated shop spaces in this unique, tech-forward environment!

Check out Maghan MacDowell's write-up in The San Francisco Chronicle and pay us a visit on the 4th floor of the Westfield Center at Bespoke, right next to Bloomingdale's. Doors open to the public at 10am on Friday 5/29 and they close again on 6/30. Can't wait to see you there!

Sunday, May 10, 2015

My Mom: A 70's Beauty

In celebration of Mother's Day, I felt it fitting to share some pictures of my very first style icon.

My mom made many of her own clothes and many of mine when I was a child. She was my first sewing teacher and always encouraged me in drawing and creating. She was (and still is) always dressed perfectly, knowing just what to wear for every occasion. All bias aside, I've always felt that my mom is an exceptionally beautiful woman - when I came across these photos back in middle school, though, I realized I hadn't seen anything yet. The hazy prints showed her and my dad frolicking on the beaches of New Jersey and preparing for nights out with friends - indeed, she told me she'd been to the exclusive Studio 54 during its heyday. My mom spent her 20's in the 1970's, an era I'm usually not all that into aesthetically. These photos, though, paint a beautiful dreamscape, and lucky for me, my dad loved taking pictures of my mother.

Happy Mother's Day, Mom, and to all the mothers out there that make our lives beautiful.

Friday, April 3, 2015

Night Garden has Landed at Dark Garden!

The Evgenia Lingerie Night Garden collection has officially landed at Dark Garden, our longtime stockist. The Night Garden collection is the epitome of luxury: from fine lightweight silk crepe de chine to an exquisite French starry lace and our signature insertion lace bow detail. Each piece is made right here in the Bay Area.