Shop the Evgenia Night Garden Collection at Bespoke Starting Friday!

The word is finally out!

The Fashion Incubator is proud to announce our month-long partnership with Bespoke, a sleek new coworking space in downtown San Francisco's beautiful Westfield Center.

Our pop-up space will be featuring current designers in residence including Blade + Blue, Kajan Cake, Pladra, Simple Pair, and of course yours truly, Evgenia. From vintage-inspired menswear to chic dresses and separates for women, to utilitarian activewear, to feminine lingerie pieces, we truly have something for everyone and are so excited to have dedicated shop spaces in this unique, tech-forward environment!

Check out Maghan MacDowell's write-up in The San Francisco Chronicle and pay us a visit on the 4th floor of the Westfield Center at Bespoke, right next to Bloomingdale's. Doors open to the public at 10am on Friday 5/29 and they close again on 6/30. Can't wait to see you there!

3 Ways to be Your Most Beautiful

Louis XV's mistress Madame de Pompadour was onto something when she said "Champagne is the only wine that leaves a woman more beautiful after drinking it." Having consumed quite a lot of wine in my days, I can definitely attest to the validity of Mme. de P's claim. Red wine leaves me flushed and tired, white wine leaves me loopy, but champagne just makes me smile. And we all know smiles are beautiful.

This weekend, Elizabeth Street Cosmetics, SIGH Sonoma and Honey Cooler Handmade present three ways to make yourself more gorgeous, all wrapped in one trunk show:

1. Flirtatious lingerie from Honey Cooler Handmade will revamp your undie drawer.
2. Champagne and bubbles from SIGH lend a sexy effervescence to any ensemble.
3. Sultry new lip colors from Elizabeth Street Cosmetics will pump up your beautiful smile

Combine all three and you have the makings of that je-ne-sais-quoi that will make you feel your most irresistable as you navigate this gorgeous summer weekend. And don't take my word for it; both The San Francisco Chronicle and Refinery29 are singing our event's praises.

Swing by and get pretty! Saturday, August 24th from 2 - 5pm at SIGH, 29 East Napa Street, Sonoma.

Honey Cooler Handmade featured in the San Francisco Chronicle

I'm delighted to announce that Honey Cooler Handmade was featured in the San Francisco Chronicle's Style Section this past weekend. San Francisco fashion designers dream of scoring a coveted spot in the Style Section, so when what I thought would be a small blurb turned into a full-on article on the third page (!) which was also advertised on the first page (!!), I was a little taken aback. Below, the article by the very awesome Maghan McDowell. The online version is here.