Thursday, February 6, 2014

Bralettes & Bow Ties: A Valentine's Day Party with Zelma Rose and Rue Magazine

Valentine's Day is a lingerie designer's time to amp things up a bit and with the launch of the new collection, I really wanted this year to be a special one. When HCH PR maven Camille and I started brainstorming party ideas way back before the holidays, we had only an inkling of how awesome the final outcome would be. Lucky for me, Lisa of Zelma Rose was totally on board to team up as my co-headliner for Bralettes & Bow Ties! Lisa's handmade bow ties and pocket squares are pretty incredible and undeniably dapper - not to mention she makes bright, beautiful and expertly handcrafted cross-stitch jewelryRue Magazine co-hosted Bralettes & Bow Ties and a week after our special night, I'm still delighted with the outcome.

Bralettes & Bow Ties was the perfect opportunity for me to sew up a full size run in all the new pieces from my Deco and Cotillion collections, get a bunch of friends and colleagues together, talk shop, try some lingerie and bow ties and drink some cocktails. Photographers Sarah from Portraits to the People and Cristal Veronica really elevated the whole experience with their gorgeous shots. Thanks a million to the dashing Borden Ornelaz for his expertly crafted cocktails, Rebecca Taff for hair and makeup, Camille Schmidt for her PR know-how, Marianne and Richelle for modeling my lingerie and Morgan for being the evening's go-to girl. For more images, be sure to check out both photographers' galleries here and here.

Sad you missed it? Not to worry - many more HCH events are in the cards for the year, so stay tuned to Instagram, Facebook and Twitter to be the first to know about them.

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