Shop the Evgenia Night Garden Collection at Bespoke Starting Friday!

The word is finally out!

The Fashion Incubator is proud to announce our month-long partnership with Bespoke, a sleek new coworking space in downtown San Francisco's beautiful Westfield Center.

Our pop-up space will be featuring current designers in residence including Blade + Blue, Kajan Cake, Pladra, Simple Pair, and of course yours truly, Evgenia. From vintage-inspired menswear to chic dresses and separates for women, to utilitarian activewear, to feminine lingerie pieces, we truly have something for everyone and are so excited to have dedicated shop spaces in this unique, tech-forward environment!

Check out Maghan MacDowell's write-up in The San Francisco Chronicle and pay us a visit on the 4th floor of the Westfield Center at Bespoke, right next to Bloomingdale's. Doors open to the public at 10am on Friday 5/29 and they close again on 6/30. Can't wait to see you there!

My Mom: A 70's Beauty

In celebration of Mother's Day, I felt it fitting to share some pictures of my very first style icon.

My mom made many of her own clothes and many of mine when I was a child. She was my first sewing teacher and always encouraged me in drawing and creating. She was (and still is) always dressed perfectly, knowing just what to wear for every occasion. All bias aside, I've always felt that my mom is an exceptionally beautiful woman - when I came across these photos back in middle school, though, I realized I hadn't seen anything yet. The hazy prints showed her and my dad frolicking on the beaches of New Jersey and preparing for nights out with friends - indeed, she told me she'd been to the exclusive Studio 54 during its heyday. My mom spent her 20's in the 1970's, an era I'm usually not all that into aesthetically. These photos, though, paint a beautiful dreamscape, and lucky for me, my dad loved taking pictures of my mother.

Happy Mother's Day, Mom, and to all the mothers out there that make our lives beautiful.