If you've been following me on
Instagram,
Twitter and
Facebook, you already know that I was accepted to the
Fashion Incubator Program at Macy's in San Francisco. I started working on HCH from downtown SF in March. The transition from business-from-home to working in a full-on office and workroom has been a really exciting one, and one that has filled my days to the brim lately. Needless to say, I haven't been blogging much! That said, I did write a post for the
FiSF blog last week about what it's like to be in the program. Read on!
So what's so special about being a Designer in Residence at FiSF?
- SPACE
– I started Honey Cooler Handmade from my kitchen table. A dedicated
space at the Incubator means that I not only have my own work table for
pattern making, but I also have an industrial sewing machine that never
has to be put away, a huge cutting table that allows me to cut multiple
pieces at once instead of just one, and an office that I can close up at
the end of the day with my work inside. When I hop the bus back to the
Mission at night, I can truly be home and eat dinner (and NOT sew) at my
kitchen table!
- EXPERTISE – The Incubator operates under the direction of an
executive board with tons of industry experience, and that board
regularly brings in the best of the best to help us navigate the
complicated world of fashion production. From dealing with factories or
figuring out effective branding, the thought of facing the myriad
challenges unsupported is stressful beyond measure, but FiSF ensures
that we are never alone in our endeavors.
- IDEAS – Jeanne Allen, FiSF’s executive director, has had decades of
experience in the fashion industry. Her advice and support come from an
innovative mindset coupled with an intimate knowledge of how production
truly works for a San Francisco brand. Her husband Marc is our resident
design expert and is a wonderful resource when it comes to working
through design puzzles. Not only do we have access to the this amazing
and experienced executive board, but each of the FiSF designers comes
from varied backgrounds, all with very different, yet firmly established
perspectives.
- CAMARADERIE – Honey Cooler Handmade started as a series of lingerie
pieces where each garment was made individually, out of different
fabric, using deadstock vintage laces. Needless to say, larger scale
production is a huge leap for me. Luckily, each of the Designers in
Residence is going through the same complicated process of producing
their lines. The ability to share the triumphs and frustrations of doing
so with the rest of the FiSF class is one of the most valuable facets
of working from our amazing space. My initial fear was that working
alongside such talent would leave me feeling totally inadequate, but the
truth is that we all struggle with the universal self-doubt that all
artists deal with. We are a united force and we each want the whole
group to succeed.
- VALIDATION – The Bay Area is full of talented designers, so gaining
acceptance to the FiSF program is no easy feat. Learning I was accepted
was probably one of my happiest moments – to have an entire board of
industry professionals believe in Honey Cooler Handmade and my abilities
enough to admit me to the Incubator program was a truly validating
moment. Admission to the program is a big step for any line; For me, it
means that Honey Cooler Handmade has serious potential as a marketable,
profitable lingerie line and I’m very excited to see what’s next.
