Showing posts with label Kelly Puleio. Show all posts
Showing posts with label Kelly Puleio. Show all posts

Monday, October 9, 2017

Baby Love Editorial Shot by Kelly Puleio

If you follow Evgenia Lingerie on social media, you'll likely know that I recently had a baby. Around the time I announced my pregnancy, I found out that my model, Deavon (who you'll know from the first and second Janus lookbooks, and the Floralia lookbook), was also pregnant and due just 10 days before I was! The opportunity couldn't be more perfect for a maternity editorial, and luckily, photog Kelly Puleio was down for another amazing collaboration.

I found a last-minute location at a neighbor's beautiful property here in Nicasio, and hair and makeup artist Sterling Andrews (from the Night Garden shoot) joined us again. We also were lucky enough to score some truly beautiful jewelry pieces from my friend Holly Bobisuthi - that starry crown is the stuff of magic.

My hope is that this little shoot will help to showcase the versatility of my pieces, that they work beautifully for a variety of body types and life stages. And if off-the-rack sizes don't work for you, remember that I do make custom-sized pieces. While I'm currently not sewing thanks to my new little one, I'll be resuming custom work sometime around the holidays.

I also hope you love these shots as much as I do!






Wednesday, May 3, 2017

Go Behind the Scenes of Floralia

Ever wonder what goes on behind the scenes of Evgenia's beautiful photo shoots? I always love how dramatic our final images are (just take a peek below), and it's always a treat to be reminded of just how much fun we have when photog Kelly Puleio picks up her camera.



These final images are a far cry from the behind-the-scenes shots I captured on my phone, a few of which are below. Who would have guessed model Emmalee was wearing galoshes the majority of the time? And that the weather was absolutely freezing, even in June? And that we were smack dab in the middle of tick season? And that designer John James spent hours putting together that gorgeous ribbon tree? In the final shots, Deavon and Emmalee made it look oh-so-easy, when the production was undeniably fun, but complicated.




Videographer Tim Prestoza of Low Tek Studios captured the video below, showing the true spirit of the Floralia shoot, my favorite with Kelly so far. Enjoy!

Friday, January 13, 2017

Gift Rebelle This Valentine's Day!

Luxurious velvet and red hearts: what's not to love?

Shop the entire Rebelle collection in the online boutique now, and gift your sweetie a set she'll never forget! There's something for everyone in this range, from the versatile Ribbon Corset, to the devastatingly sexy Bralette and Thong set, to the High Waisted Knickers (a must for curvy figures).

Nicole wears the Rebelle Bralette and matching High Waisted Knicker. Photo: Kelly Puleio

Got fit or styling questions? Send us a message and we'll help you pick out the perfect gift: one that's sure to please for years to come.

Thursday, April 21, 2016

6000 Follower Giveaway

Instagram is a funny thing. When I joined, I thought I'd never hit 1000 followers, but I just hit 6000. Time sure flies. And I know that 6000 truly isn't that much when you look at other illustrious lingerie indies, but I'm really proud of this milestone and excited for what's next.

So what better way to celebrate than with a giveaway? You can win $100 toward your purchase of Evgenia lingerie by entering on Instagram. See details below.


1. Follow @evgenialingerie on Instagram
2. Repost the above image (visit @evgenialingerie on Instagram to find an IG-safe version)
3. Tag @evgenialingerie
4. Use the hashtag #evgenialingerie6k

Enter as often as you like, but please note that your profile must be public! Contest closes at 11.59pm on April 27th. The winner will be chosen at random on April 28th. Good luck!
 

Tuesday, March 1, 2016

Janus Collection Editorial Shot by Kelly Puleio

Just before the holidays, photog extraordinaire Kelly Puleio came out to my new house in West Marin and shot an incredible editorial for me with mega vamp Jeannette. I met Jeannette in Portland and instantly fell in love with her look - she's confident, playful and not to mention drop-dead gorgeous.


Lookbooks usually demand a focus on product photography (and consequently, have less room for a ton of imagination), but editorials allow for some fun and are more about the experience than the product, so needless to say I was really excited to see how things turned out with this project. Sarah Lashelle of Pretty Parlor dreamed up and executed Jeannette's mega-babe hair and makeup, rounding out the look in a completely otherworldly way. 


We went in to the day with a really loose plan and just let the magic happen. Kelly took half the shots in my house and the other half at Five Brooks Ranch in Olema, where Jeannette turned more than a few farmhands' heads. All in all, a wonderful day. In these shots, Jeannette is wearing the Evgenia Janus collection, some of which is already available for purchase online, with more pieces landing soon. She also wears jewelry by Marrin Costello, who is an incredible artist in her own right. Check out all the shots below!












Tuesday, February 23, 2016

EVGENIA Spring/Summer 2016 Teaser Video by Tim Prestoza

I'm slowly releasing pieces from my upcoming Janus collection for Spring/Summer 2016 and I'm so excited to share this amazing teaser video by Tim Prestoza of Low Tek Studios which features model Deavon Coleman. Tim joined us once again for shoot day, capturing the Janus collection in all its glory. This new collection boasts an exquisite bridal color way which includes luxurious silk charmeuse pieces including brand new Short Gown, Bed Jacket and Thong styles and a limited-edition Ribbon Corset made with vintage organza. The Janus collection is named after the Roman god of beginnings and transitions, and the collection's inception coincides with my physical transition from San Francisco to pastoral West Marin. I hope you enjoy the video! To see more of the Janus collection, visit my site, and be sure to follow Evgenia on Instagram.

Monday, August 17, 2015

EVGENIA Fall/Winter 2015/16 Behind the Scenes



Ever wonder how a photo shoot comes together? Once again, videographer Tim Prestoza of Low Tek Studios was on hand back in December to capture all the magic that went into the Fall/Winter 2015/16 Tempest shoot. Photographer Kelly Puleio, model Frances Tomei, hair stylist Lauren Rynders and makeup artist Risa Robins Moloney braved what was called the Bay Area's "storm of the decade" for this magnificent project which was inspired by the Octavio Paz short story My Life with the Wave.



Even though both my inspiration and the weather were moody, it's easy to tell we still managed to have a wonderful time. Check out the video and outtakes, and shop first pieces from the Tempest collection now!

Friday, April 3, 2015

Night Garden has Landed at Dark Garden!

The Evgenia Lingerie Night Garden collection has officially landed at Dark Garden, our longtime stockist. The Night Garden collection is the epitome of luxury: from fine lightweight silk crepe de chine to an exquisite French starry lace and our signature insertion lace bow detail. Each piece is made right here in the Bay Area.








Visit Dark Garden at 321 Linden Lane in San Francisco to pick out your favorite pieces!

Friday, March 27, 2015

EVGENIA Fall/Winter 2015/16 Teaser Video by Tim Prestoza


Fall/Winter 2015/16 took a moody turn from the airy Night Garden collection and videographer Tim Prestoza was on set for my December shoot to capture the dark beauty in all its glory. The Tempest collection was inspired by the Octavio Paz short story My Life with the Wave, and was shot by Kelly Puleio in Tomales Bay during what SF media outlets were dubbing "the storm of the decade". I hope you enjoy this video as much as I do - stay tuned to Facebook, Twitter and Instagram for more!

Thursday, March 5, 2015

NYFW Red Dress Diary, Part II: Show Time

It's certainly possible that all the preparation in the world could have been insufficient to tackle my fitting with Carla Hall for the Go Red show. As I mentioned in my last post, my only fittings involved a dress form and someone significantly shorter than my model, so needless to say, I went into my Manhattan appointment feeling a bit beyond my depth. Then there was the issue that the dress I ended up making was somewhat different than my original design and I began to wonder if the final product would still effectively communicate my aesthetic.

Original sketch, second sketch, final gown

On the day of my fitting, I left my friend's apartment in Brooklyn early and braved the snow with my gown. Before my appointment, I made a quick visit to Manhattan Wardrobe Supply where I bought tough-as-nails double-sided tape and a few other last minute fitting essentials. My fitting was at Dani New York, a full service alterations workroom in the Garment District, coincidentally in the same building as my friend Angela Friedman's showroom. Natalia and Joe, the owners of Dani, were so welcoming. It's no secret that the New York fashion world isn't always friendly - Natalia and Joe were incredibly sweet to me, a rare, wonderful treat.

When Natalia asked me if I'd brought extra fabric, I had a moment of panic - What if the gown was too short? What if I had to add extra panels? I hadn't, in fact, brought extra fabric and began to worry that I had made a grave mistake. However, once Carla slipped on the gown, it all became clear: it was pretty damn close to perfect.

Natalia fits Carla.

There were, of course, minor adjustments that needed making, but nothing Natalia seemed to think was anything more than no big deal. It was satisfying to see that all the adjustments I'd made in San Francisco were the right moves to make. Carla is longer waisted than her measurements implied, so adjusting the bodice and yoke had definitely been the right move. The most significant change we had to make was to the length - the extra 6" Dorothy and I added were mostly lopped off in the front. When Carla told me she felt beautiful in my gown, I finally felt like I could breathe. All my hard work was paying off. Not only was Carla the perfect model, but she was gracious and sweet - such a delight to work with.

Lincoln Center, inside the fashion tents

And then the night arrived. I showed up at Lincoln Center with my heart in my throat. Navigating the fashion tents proved to be a little more complicated than expected, though I did end up getting some high fives from the gorgeous male models from the Band of Outsiders show. Once I arrived at the Go Red backstage area, I was blown away by the hustle and bustle of it all. My gown was ready for Carla and the celebrities were out in full force. From Laverne Cox to Hoda Kotb and Thalia to Ciara and Rosie O'Donnell, I was a little taken aback by all the familiar faces I'd only before seen on TV.

Carla and yours truly backstage

And before long, the other Incubator designers from Philadelphia and Chicago and I were ushered through the red carpet area, interviewed in a hurry and then sent to the front of the house to watch the show. And what can I say? It was amazing. Carla in particular had so much wonderful attitude and energy - it was a wonderful experience seeing my own work on the NYFW runway on such an amazing woman. See the whole show here on the Go Red site.

Carla on the runway

Sunday, February 22, 2015

NYFW Red Dress Diary, Part I: Drape, Sew, Fit, Repeat

When the board of the San Francisco Fashion Incubator asked me to create a gown for the prestigious Go Red for Women runway show at New York Fashion Week, I initially didn't know what to say. As the only lingerie designer in a program mostly populated by womenswear designers, this amazing opportunity was quite the surprise, and, frankly, a challenge I was at once thrilled and a little nervous to take on. While Evgenia's focus is lingerie, I'm not a stranger to making dresses and gowns - in fact, my education at FIDM was in womenswear.

Initial sketches, preparing for the first drape, padding the dress form

I was asked to submit three initial designs, the first of which was my absolute favorite - a 1930's-themed bias cut gown with star lace appliqués throughout. After some celebrity changes (my first assigned celeb had to back out due to schedule conflicts), I was eventually assigned to dress celebrity chef Carla Hall, a former model who stands at an astonishingly statuesque 6' tall. I was told that she loved my first sketch, was given her measurements and got to work preparing to drape my gown. Because the mannequin I was working with was scaled for a shorter woman, I had to pad her out a bit to fit one considerably taller. With the help of FISF's resident sewing, pattern making and apparel construction expert Dorothy Yuki, I created a totally new form on which to drape.


Carla had requested that I pare down the star detailing on the dress, something I was more than happy to do. My first sketches were on the more fantastical side and after some thought I wasn't sure how they would translate to the runway. A more measured approach to embellishment seemed to be more fitting for a Fashion Week show, so I removed the center sash star and a bunch of the star appliqués throughout the top portion of the gown. Because of Carla's past runway experience, I thought adding a sweeping skirt would create a beautiful motion during the show for a confident walker.

First bodice mockup

I actually did two separate drapes, one for my first assigned celebrity who as 5'2" and the second for Carla Hall. In all, I sewed the bodice four separate times, three times for Carla's gown. Many of the design elements I dreamed up proved to be a bit more complicated to execute than I'd initially thought. For example, the gathering at the bust caused some issues with the waist seam (see above) which I had to allow extra ease for. The hip yoke was cut on the bias to allow for maximum fit flexibility, but as any dressmaker knows, bias is a whole different ballgame and can be quite a challenge to work with. After meeting with Dorothy to make the proper pattern adjustments following my first draft, I figured it was time to move into my final fabric with only 12 days to go until New York.

Second bodice mockup with skirt

The second draft of Carla's bodice was a million times better with some minor, easy-to-fix issues. At that point, I drafted the skirt pattern and tried it out in some extra silk I had lying around. Dorothy and I agreed that we should allow an extra 6" for the bottom hem to allow for the possibility of sky high shoes.

Star appliques and snips

Once I was happy with the final skirt shape, I began cutting in in the final fabric and adding the star appliqués one by one with the help of my intern, Lux. Each of the four panels of the skirt had between 12 - 15 stars on it, each hand-basted, appliquéd by machine and snipped by hand with sewing scissors.

Second bodice mockup (left), fitting with Michelle Byrnes, final gown before finishing

Once the skirt was finished, I was desperate to try the gown on someone with similar proportions to Carla, but I didn't know anyone 6' tall with shared similar measurements. Then a friend suggested I call up 2013 Designer in Residence and kickass designer in her own right Michelle Byrnes. She's not 6' tall, but she's pretty darn close, and pretty close to Carla's body measurements. She came by the Incubator and we tried on the gown. There remained some small fit considerations, but it was clear I was getting a lot closer to the final product! I ended up lowering the waist seam, lengthening the bias yoke and extending the shoulders which yielded…

The final gown

…the final product! Per Dorothy's recommendations, I left large seam allowances at the side seams to manage any potential fit issues that would pop up. Remember, I didn't have a chance to fit Carla in person until my arrival in New York, at which point any major alterations would be out of my hands.

Next up, my final fitting in New York and the NYFW Go Red runway show!

Tuesday, September 30, 2014

A Peek Behind the Scenes of Evgenia Spring/Summer 2015


Ever wanted to see what goes on behind the scenes of a lingerie shoot? Tim Prestoza of Low Tek Studios put together a glimpse into the world of my Spring/Summer 2015 Night Garden shoot. Photographer Kelly Puleio really knocked it out of the park, but not without help from an amazing team: Sterling Andrews (makeup), Lily Cicco (hair), John James (florals) and of course our magnificent model Sarah Simmons (JE Model).

Thursday, July 3, 2014

Three 'Grams: Secret Glimpses

I can hardly believe how quickly my first lookbook shoot of my residency at FiSF has come and gone. One of my biggest fears with a three-month collection development build-up is that the end product won't be what was dreamed, imagined or expected. I can safely say, however, that photographer Kelly Puleio knocked it out of the park. She's already given me a sneak peek at the final shots and days later I can't stop looking at them. These photos, my dears, are the real deal. That said, they're not ready for sharing yet. Spring/Summer lookbooks generally launch in August or September, so for now you'll have to be content with a few snippets of the new collection, taken right from my Instagram feed, along with a shot from last week's much-anticipated fashion show at Supperclub SF. Enjoy!