First things first: If you follow my adventures on
Instagram,
Twitter and
Facebook, you may have noticed a not-so-subtle change in my moniker. It's true - Honey Cooler Handmade is in the process of becoming Evgenia Lingerie. Eugenia is my middle name (and my grandmother's name) - Evgenia (pronounced
ehv-'gen-ya) is a common Eastern European pronunciation. My parents were both born to Ukrainian immigrants and this new name is personal to me for that reason. And let's be honest: lingerie itself is deeply personal - I wanted to put more of myself into my brand, and that's what this leap is all about. Evgenia at once embodies my own familial history as well as nostalgia for times gone by, all with an elevated, feminine twist. And lest there be any doubt, my lingerie will still be sewn from incredibly beautiful silk and French lace, still painstakingly crafted, still versatile, feminine and vintage-inspired. Very little will change in terms of the lingerie itself - this is simply a new adventure for my brand. I hope you enjoy this new direction!
Back to the Incubator… The last month has been a busy one - but really, what month hasn't been since I started at the
Fashion Incubator? My shoot went magnificently and the lookbook layout is in progress. It should be done sometime in the next few weeks. My younger sister Kate is working on my marketing collateral, a generous offer that I couldn't turn down. Her Pennsylvania-based design team is working with some pretty incredible clients, so I'm in very good company and delighted that they took me on.
In the past few weeks, I've had a packed calendar. My fashion show at Supperclub with
Hunny Bunny Burlesque went amazingly. Never before have I been so privileged as to have some of SF's most gorgeous burlesque performers strut their stuff in my lingerie. Friends and followers came out to support me and the final photos are lovely beyond belief. I also worked on a benefit for
Fight2Breathe with former FiSF Designer in Residence
Michelle Byrnes. We threw a fashion show with
Redford and
The Social Beauty Company all to benefit Caleigh Haber, a young woman with cystic fibrosis. I also sold my wares at
Chillin' Productions last weekend, and just this past Sunday I showed three looks from Spring/Summer 2015 at
Fashion on the Square.
The other Designers in Residence are preparing for their shoots and getting samples squared away at the moment. The workroom looks just like an episode of Project Runway right now as we're all in crunch mode.
Right now, my focus is getting my ducks in a row for my launch. My collection is done and my manufacturer is working on round after round of samples - if you've ever seen my lingerie in person, you know my lacework is pretty exacting. I want to make sure that any outside sewers pay just as much attention to detail as I do, so I've been driving back and forth to the factory to touch base until everything is just as I want it. I've also been working on marketing with the help of FiSF alum Jake Wall of
The Artful Gentleman. From product names and descriptions to pitching, we're tackling all the important parts of marketing a fashion business. Every step has been an enlightening challenge, and every step brings me closer to my goal of having a fully realized brand.
This week, I'm getting my production patterns together and doing my technical illustrations, all parts of the production side of fashion design. A typical day involves a lot of time in my office working on my media, marketing and business plans, but as the lookbook launch gets closer, preparing for production is weighing heavy on my mind and I find myself back in the workroom.
There's always tons to do while at the Incubator, but I've been grateful for every facet and so excited to see how Spring/Summer 2015 pans out!
