Macy's Fall Fashion Fest - Photography by George Liao

The FiSF whirlwind continues! Just last month, Fashion Incubator Designers in Residence past and present were invited to show current and upcoming collections at Macy's Fall Fashion Fest and photographer George Liao was there to capture every moment.

Designers Tony Sananikone (Sounthavong), Michelle Byrnes and Nathan Johnson (Artful Gentleman)

Sounthavong, Evgenia, Vermeulen & Co

Min Edition, Artful Gentleman, Evgenia

Artful Gentleman, Evgenia, Whichkim

Artful Gentleman, Evgenia, Whichkim

Selfies!

DIRs past and present: Bethany Meuleners, Stephanie Bodnar, Michelle Byrnes, Tony Sananikone, Jake Wall, Amanda Scarlett Smith, Lia Larrea, Anna Min, Dahae Kim, Bree Hylkema, Kyra

Evgenia at Dreamforce!

Dreamforce has arrived in San Francisco once again! While Dreamforce is primarily tech-focused and described as "the Superbowl of Cloud computing", this year, fashion is making quite the impression.

Just today, Jake of The Artful Gentleman and Bethany of Mansoor Scott participated in a panel discussing technology, community and fashion. Tomorrow, the FiSF presence at Dreamforce grows as The Artful Gentleman, Mansoor Scott, Michelle Byrnes and Evgenia open up our very own pop-up on the Campground floor. As a ramp-up to our pop-up, we shot a pretty incredible video with Major Diamond Productions which will be broadcast throughout the Dreamforce conference. Check it out below and come shop our collections at the Campground this week. See you there!