Macy's Fall Fashion Fest - Photography by George Liao

The FiSF whirlwind continues! Just last month, Fashion Incubator Designers in Residence past and present were invited to show current and upcoming collections at Macy's Fall Fashion Fest and photographer George Liao was there to capture every moment.

Designers Tony Sananikone (Sounthavong), Michelle Byrnes and Nathan Johnson (Artful Gentleman)

Sounthavong, Evgenia, Vermeulen & Co

Min Edition, Artful Gentleman, Evgenia

Artful Gentleman, Evgenia, Whichkim

Artful Gentleman, Evgenia, Whichkim

Selfies!

DIRs past and present: Bethany Meuleners, Stephanie Bodnar, Michelle Byrnes, Tony Sananikone, Jake Wall, Amanda Scarlett Smith, Lia Larrea, Anna Min, Dahae Kim, Bree Hylkema, Kyra

Evgenia at Macy's Glamorama

On September 12th, the Fashion Incubator designers in residence past and present were lucky to walk to the red carpet at Macy's Glamorama. Glamorama Fashion Rocks is a wonderful event which has raised over $44 million for charities that fight childhood illnesses, cancer and HIV/AIDS.

This year's event was quite special for a number of reasons - not only did it boast a red hot headliner (Jason Derulo), but it also featured a pretty amazing fashion show showing upcoming fall styles set to arrive at Macy's this season.

I was so delighted that the gorgeous Frances Tomei agreed to fly up from LA and model for me for the night. We didn't have time for a fitting beforehand, but luckily she fit my samples perfectly and was a complete rockstar the whole evening, turning heads everywhere she went. My pal John James of John James Designs crafted a beautiful-as-always floral headpiece for Frances' Glamorama outfit. Frances also donned a Moiré Moto Jacket from local designer and pal J'Amy Tarr, making for a sexy, yet beautiful completed outfit.

Image by Beppe Sabatini

As for me, amazingly, I had a bit of extra time to sew up a dress for myself, so I took my Skull Deco Cami and turned it into a 1920's inspired frock. Check it out from sketch to conception here.

FiSF Macy's Window Display

It's been a while since I sat down to write an FiSF Diary post - things have been busy lately. Fellow designer in residence Amanda of Scarlett Smith probably said it best: "I always think next week will be calmer." Funnily, it never really is!

The past few weeks have been especially exciting and a whirlwind for all of us, and one of the bigger honors we've been privileged to take part in is having one look from each of our Spring/Summer 2015 collections featured in the San Francisco Macy's windows.

Evgenia Bralette and Tap Shorts, floral headpiece by John James Designs

From even my beginning illustration phase for S/S 2015, this outfit has been my favorite, so I'm delighted to show it off to the world. Macy's Visual Manager Rise Hixson did a gorgeous job displaying our outfits and if I'm totally honest, I go out of my way almost every day to catch another glimpse of the display before it's gone.

If you get a chance, check it out! The window display is to the left of the main doors of the San Francisco Macy's Men's Store on Stockton Street in Union Square.

From left to right: WHICHKIM, Lia Larrea, Scarlett Smith, Min Edition, Evgenia