Evgenia Lingerie: February 2014

Sunday, February 9, 2014

Three 'Grams: Sharing the Love

I can't believe that Valentine's Day is almost upon us and I'm proud to say that I've been busier than ever filling out my stock for the year's most romantic holiday. I threw a big party with Rue Magazine and Zelma Rose just over a week ago, plus two Valentine's Day trunk shows, one at Dark Garden and one at A La Folie. While the in-person events are over for the moment, that doesn't mean that the HCH Etsy and BigCartel shops aren't fully stocked and ready to fulfill your most frou frou of Valentine's Day dreams. Make sure to scope out what I've got in stock, and remember - use code VDAY2014 until February 14th in either shop for free domestic (US) shipping on your order of ready-to-ship items.

I hope your Valentine's Day is a magnificent one! Following me on Instagram yet? Find me here - when I get to 1000 followers, I'll be giving away a big-ticket HCH item!

My trunk show with A La Folie.

My favorite SF landmark, the Palace of Fine Arts.

My Deco Bralette, Dixie Ribbon Corset and Tammy Knickers shot by November Light.

Thursday, February 6, 2014

Bralettes & Bow Ties: A Valentine's Day Party with Zelma Rose and Rue Magazine

Valentine's Day is a lingerie designer's time to amp things up a bit and with the launch of the new collection, I really wanted this year to be a special one. When HCH PR maven Camille and I started brainstorming party ideas way back before the holidays, we had only an inkling of how awesome the final outcome would be. Lucky for me, Lisa of Zelma Rose was totally on board to team up as my co-headliner for Bralettes & Bow Ties! Lisa's handmade bow ties and pocket squares are pretty incredible and undeniably dapper - not to mention she makes bright, beautiful and expertly handcrafted cross-stitch jewelry! Rue Magazine co-hosted Bralettes & Bow Ties and a week after our special night, I'm still delighted with the outcome.

Credit: Portraits to the People

Bralettes & Bow Ties was the perfect opportunity for me to sew up a full size run in all the new pieces from my Deco and Cotillion collections, get a bunch of friends and colleagues together, talk shop, try some lingerie and bow ties and drink some cocktails. Photographers Sarah from Portraits to the People and Cristal Veronica really elevated the whole experience with their gorgeous shots. Thanks a million to the dashing Borden Ornelaz for his expertly crafted cocktails, Rebecca Taff for hair and makeup, Camille Schmidt for her PR know-how, Marianne and Richelle for modeling my lingerie and Morgan for being the evening's go-to girl. For more images, be sure to check out both photographers' galleries here and here.

Credit: Cristal Veronica

Sad you missed it? Not to worry - many more HCH events are in the cards for the year, so stay tuned to Instagram, Facebook and Twitter to be the first to know about them.